Privacy Policy

Last updated: 10 September 2025

At Rehydration Nation, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and share your information when you visit our website or make a purchase.

This website is operated by The Snacking Company Ltd, registered in England and Wales (company number 13285555), with registered office at 167–169 Great Portland Street, London, W1W 5PF, United Kingdom.

For the purposes of UK data protection law, The Snacking Company Ltd is the data controller responsible for your personal data.

1. Information We Collect

We may collect and process the following types of personal data:

  • Identity Data – name, email address, phone number

  • Transaction Data – billing address, delivery address, payment method (processed securely via Shopify/third-party providers)

  • Technical Data – IP address, browser type and version, time zone, device type, operating system

  • Usage Data – information on how you navigate and interact with our website

  • Marketing Preferences – whether you have opted in to receive updates or offers

2. How We Collect Your Data

We collect data when you:

  • Browse our website

  • Place an order

  • Contact us directly

  • Subscribe to our emails

  • Interact with our ads or forms

  • Accept cookies or tracking technologies

3. How We Use Your Data

We use your personal data to:

  • Process and fulfil your orders

  • Communicate with you about your orders or account

  • Provide customer support

  • Improve our website, products, and services

  • Send you marketing communications (if you have opted in)

  • Comply with legal and regulatory obligations

4. Legal Basis for Processing

We process your data based on one or more of the following lawful bases:

  • Contractual necessity – to process your orders and provide service

  • Legal obligation – to comply with tax, accounting, or regulatory duties

  • Consent – for optional marketing communications and non-essential cookies

  • Legitimate interests – to improve our products, services, and customer experience

5. Sharing Your Information

We do not sell your data. We may share it with trusted third parties to operate our business, such as:

  • Shopify (our e-commerce platform)

  • Payment providers (e.g. Shopify Payments, PayPal)

  • Fulfilment and logistics partners

  • Marketing and analytics providers (e.g. Meta, Google)

These providers only receive the data necessary to perform their services and must protect it in line with applicable law.

6. International Data Transfers

Our website is hosted on Shopify Inc., which may process data outside the UK or EU, including in Canada and the United States.
Shopify uses Standard Contractual Clauses (SCCs) and other legal safeguards to protect your data in accordance with UK GDPR.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes described in this policy, including legal, accounting, or reporting requirements.

  • Order and transaction records are kept for up to 6 years to comply with HMRC and accounting rules.

  • Marketing data is retained until you withdraw your consent or unsubscribe.

You may request deletion of your personal data at any time (see Section 9).

8. Your Rights Under UK GDPR

You have the right to:

  • Access the personal data we hold about you

  • Request correction or deletion of your data

  • Object to or restrict certain processing

  • Withdraw your consent for marketing at any time

  • Request data portability (where applicable)

To exercise your rights, please contact us at hello@rehydrationnation.co.uk.
We respond to all valid requests within one month.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection: www.ico.org.uk.

9. Cookies

We use cookies and similar tracking technologies to enhance your browsing experience, provide website functionality, and analyse website traffic.

Non-essential cookies (e.g. for analytics or marketing) are only set with your consent, which you can manage via our cookie banner or your browser settings.

For more detail on the cookies we use, please see our Cookies Policy.

10. Automated Decision-Making

We do not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects on you.

11. Children’s Privacy

Our website and services are not directed at children under 18. We do not knowingly collect personal data from children.

12. Changes to This Policy

We may update this policy from time to time. All changes will be posted on this page with the “Last updated” date revised accordingly.

13. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, you can contact us at:

The Snacking Company Ltd
167–169 Great Portland Street
London, W1W 5PF
United Kingdom
Email: hello@rehydrationnation.co.uk